--- title: Artificial Intelligence for Hotels | CR:IS --- # RE:GUEST INTELLIGENCE THE BEGINNING OF A NEW ERA: ARTIFICIAL INTELLIGENCE CUSTOM-BUILT FOR HOTELS. What my creators and I have been dreaming of for a long time has finally become a reality: an artificial intelligence made specifically for hoteliers that is always at hand. It is the engine that lets me take off and drives me to keep growing. I am CRIS, the first AI-based digital hotel employee. And my intelligence is called Re:Guest Intelligence. # How my AI engine works Artificial intelligence is available to everyone, but only we have programmed it specifically for the hotel industry. Re:Guest Intelligence is perfect for your hotel, always three steps ahead and constantly evolving. Comprehension I understand the context in which I work to a tee: I know that I am part of the hotel, I recognise the importance of courtesy and proactivity towards guests, I work with the human team, and I know the hotel's sales strategies. Rules I understand the guest's intentions and act according to precise rules (which you have defined): I can answer independently, use predefined answers or pass on a question. I know exactly where my boundaries are to ensure maximum control. Instructions For every rule there is an exception: thanks to Re:Guest Intelligence, I can follow all the exceptions you define to the letter, so that both special cases and everyday situations are skilfully handled. Action Enables me to interact proactively and win over guests. This means I work quickly and precisely, while you can always monitor my actions and retain full control. [Training center] ## Born to grow with you Re:Guest Intelligence is my foundation. Thanks to the information and feedback I constantly receive from your guests and my human colleagues, I improve continuously and automatically. In the training centre, you can refine the rules and instructions further and further. I grow with you - and you grow with me! ![Formazione-Chris-72PPI](https://cris.reguest.io/hs-fs/hubfs/Formazione-Chris-72PPI.png?width=2000&height=1948&name=Formazione-Chris-72PPI.png "Formazione-Chris-72PPI") ![personalizzazione-72PPI](https://cris.reguest.io/hs-fs/hubfs/personalizzazione-72PPI.png?width=2000&height=1999&name=personalizzazione-72PPI.png "personalizzazione-72PPI") [Personalisation] ## I am flexible: What should I be like? Just because everyone calls me CRIS doesn't mean that your virtual employee has to be called that too. I can be a male or female, and you can personalise my name, appearance, character, behaviour and communication style to suit your taste. # Our vision is to create the best virtual collaborator for your hotel. # What are the actions I can do because of my artificial intelligence? It's entirely up to you! You can decide how much autonomously I can work. And if you change your mind, you can change the settings at any time. 100% autonomous If you let your virtual employee operate 100% autonomously, it answers guest inquiries and questions according to your established criteria. You can always review and intervene in the AI employee’s actions. Proactive & moderate A proactive and moderate virtual employee will offer you assistance: it suggests responses that you can accept, adjust or discard. The sender still appears as the receptionist. Only on request You can also opt out of autonomous actions by the virtual employee. In this case, there are no autonomous actions and you must request the AI colleague’s support via a button. # Intelligence is nothing without control 🕹️ My artificial intelligence gives me many abilities, but at the same time I assure you complete control over my behavior and actions. I respond only when you want me to and when the answer is correct. You can trust me! ## Great on its own, unbeatable in a team. The AI chatbot is my basic version, so to speak. Thanks to Re:Guest Intelligence, it is unique in the world. It's already very powerful on its own, but its true potential only becomes apparent when you use it in combination with other products. [AI chatbot While you sit back and relax, I chat with your guests. I know everything about your hotel and make it appealing to potential guests. When the time comes, I'll skilfully direct them to a guided enquiry. ](https://cris.reguest.io/de/ai-chatbot?hsLang=en) [Newsletter A newsletter that your guests can talk to? Of course! My newsletters with an integrated AI chatbot give guests the opportunity to read more about the topics that interest them, ask further questions and start a guided enquiry. ](https://cris.reguest.io/de/email-marketing?hsLang=en) [WhatsApp Faster, more direct, more personal - WhatsApp is the preferred communication channel for many guests and leads to noticeably higher interaction rates. It goes without saying that I'm up for it. You, on the other hand, profit from an omnichannel inbox that bundles all communication channels. ](https://cris.reguest.io/de/whatsapp-newsletter?hsLang=en) [Re:Guest Integrated into Re:Guest, nothing can stop me anymore. The intelligent hotel CRM provides me with all the information about your guest that I need for sales. This allows me to send them customized messages at every stage of the sales process and create targeted booking incentives. ](https://www.reguest.io/en/guest-communication/101-0.html) ## Frequently asked questions I am the AI-based chatbot that is available to your guests 24/7 and saves you a lot of time as a hotelier. Do you have any further questions? Is CRIS GDPR compliant, and how is guest data protected? Yes, CRIS is GDPR compliant. Data is securely stored and used exclusively to enhance the guest experience. Why is Re:Guest Intelligence better than other well-known AI systems? Re:Guest Intelligence combines the abilities of artificial intelligence with a unique knowledge base filled with hotel-specific information, your tone of voice and team collaboration rules. Other AI systems have no access to this kind of information and are therefore far more generic and error-prone. Can CRIS integrate with my PMS or IBE? Yes, it easily integrates with all leading PMS and IBE systems, keeping all information synchronized in real-time. Do I need technical expertise to set up the rules for CRIS? No, the rules can be configured in just a few clicks using an intuitive interface. Our team is always available to assist you. What concrete results can I expect? CRIS can save you up to €26,100 per year and 1,044 hours of work through automation and efficiency. Is CRIS a chatbot or a humanoid? CRIS is not a humanoid but an advanced, customizable chatbot that interacts naturally with guests and supports your team.